01 / 03Set the goal before making the shortlist.
Choose the audience, product story and action you want people to take. Document deliverables, posting timing and usage expectations before creators begin.
- Audience and campaign goal
- Deliverables and posting timing
- Usage expectations up front
02 / 03Review the content behind the follower count.
Look at audience fit, previous work and how a creator explains products. Keep the brief focused while leaving room for the voice their audience already knows.
- Audience and product fit
- Relevant previous work
- Creator voice within the brief
03 / 03Decide what the next collaboration should keep.
Track the posts and compare creators and formats against the campaign goal. Use delivery and performance together to decide who to invite back and what to change.
- Track published content
- Compare against the campaign goal
- Rebrief the next collaboration