Influencer Marketing

Get your product in front of the right audience.

Plan a product launch or build awareness with creators who fit your audience. Agree on the brief and posting dates, then track the content and decide who to work with again.

  • Choose relevance as well as reach
  • Agree on deliverables before launch
  • Use results to plan the next partnership
How it works · Example workflow
How does the product become familiar to new audiences?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From shortlist to published story

Give the right voice a clear campaign.

Keep creator fit, creative direction and delivery connected from the start.

01 / 03

Set the goal before making the shortlist.

Choose the audience, product story and action you want people to take. Document deliverables, posting timing and usage expectations before creators begin.

  • Audience and campaign goal
  • Deliverables and posting timing
  • Usage expectations up front
Campaign briefA story told in different voices
Audience
People who use your product
Creative angle
A useful demo
Deliverable
A clear product story
Ready to create
Share with your creators
Define the collaboration

Why high-volume UGC

Find the right creators before making a bigger bet.

Follower count cannot tell you which voice will make your product click. Working with a range of relevant creators gives you more ways to find that fit.

Choose fit over reach alone

Look at the creator's content, audience and product experience. A recognizable face is only useful if their audience has a reason to care.

Compare different perspectives

Give creators a clear goal and room to explain the product in their own way. See which stories hold attention before commissioning more.

Build on good partnerships

Review delivery and campaign results together. Rebook creators who perform and develop a relationship beyond a single sponsored post.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
Yik Yak

Top 10App Store

$1.1 CPM in one month

Read the story
In their words
“SideShift was a huge help for us in the Gen Z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward TianFounder, GPTZero

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about influencer marketing on SideShift.

Compare plans

Your next campaign

Build your next campaign around a relevant voice.

Set a clear goal, find creators who fit and keep the collaboration organized through publication.