Track views, engagement and CPM by creator and post. Use organic results to decide who to rehire, what to make next and which content to test as paid ads.
1Track CPM by creator2Find the cheapest impressions3Cut the losers, double down on the winners
The analytics workspace brings campaign signals into view.
02 / 03
Find patterns worth looking at again.
Compare creator work over a consistent period. Consider content volume and spend alongside the response before choosing who or what to brief again.
Review creator-level performance
Look at the work behind an outlier
Your criteriaYour next creative decision
Product demoDaily routineNew opening
Creator AReview the work
Creator BCompare the fit
Creator CAdd to shortlist
1Set your criteria2Review the work3Build your shortlist
Creator records help connect results with the people producing them.
03 / 03
Choose organic content to test as paid ads.
A promising post gives your paid team an idea to test. Confirm usage rights, then evaluate the ad against acquisition cost or return on ad spend in your paid reporting.
Select creative for a separate paid test
Judge paid performance by paid campaign results
3.2×ROAS Example
Meta AdsTikTok Ads
1Find vetted creators2Launch a batch of tests3Double down on the winners
Organic attention is a starting signal, not proof of paid returns.
Across the SideShift platform
See the reach behind the results.
Track views, engagement and CPM per creator. Compare the posts in your campaign to decide what to test next.
Platform-wide totals across brands and creators.
71.4B
Views on posts from the last 90 days
Why high-volume UGC
More content creates data. Make it useful.
The point of a larger creator program is to learn what deserves another investment. Start with a campaign goal and compare work on a consistent basis.
Compare like with like
Review creators and posts over the same period. Keep spend and content volume in view so one large campaign does not distort the comparison.
Separate attention from sales
Views and CPM help explain organic reach. Use your ad account and store analytics to judge acquisition costs and sales where those are the goal.
Decide what happens next
Turn the review into a short list of actions: rehire a creator, revise an angle or test a post as an ad. Reporting should guide the next brief.
“Sideshift (and the team) are fantastic and real pros at UGC. They have a great talent network and comprehensive tool to allow someone of any experience level to launch a UGC campaign. The reporting tools are next level - we love having a single interface to see how everything is performing.”
Tyler FarleyPartnerships, Yik Yak
Results from individual SideShift campaigns. Scope and outcomes vary.
Review creator posts, views, engagement and campaign costs. Compare performance by creator and content so the numbers stay connected to the work behind them.
Yes. Review their posts and performance against the same campaign goal. Use that comparison to decide who to brief again and which formats deserve another test.
Use organic performance to shortlist content for a paid test. Check the agreed usage rights and any platform permissions before running it as an ad. Strong organic performance does not guarantee the same result in paid media.
Brief another variation, work with the creator again or test the content in paid media. Compare the next round against your goal rather than relying on views alone.