UGC for Fashion & Clothing

Find creators for your fashion brand.

Build a team for try-ons, outfit ideas and product videos. Manage briefs, review posts and pay creators in one place.

  • Brief fit and styling details
  • Review creators for brand fit
  • Bring strong voices into the next drop
How it works · Example workflow
How does the product become familiar to new audiences?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From collection to creator

Let people see how the pieces live.

Make room for different styling choices while keeping each collection brief clear.

01 / 03

Give each look a reason to exist.

Choose the pieces, occasion and details to show. Include sizing information, styling direction and the shots needed to explain fit and movement.

  • Pieces and sizing notes
  • Fit, fabric and movement
  • An occasion for the look
Campaign briefOne collection. Different looks.
Audience
People who use your product
Creative angle
Try-on
Deliverable
A clear product story
Ready to create
Share with your creators
Brief the collection

Why high-volume UGC

One product. More ways to wear it.

Shoppers want to picture how an item fits their life. A range of creators can show different styling, occasions and fit details that one shoot may miss.

Show useful variety

Brief everyday outfits, styling combinations and fit questions. Choose creators whose perspectives add something different to the product story.

Keep the details honest

Share accurate sizing, fabric and care information. Review the content while leaving room for each creator's own taste and experience.

Learn which looks connect

Compare the response to each creator and angle. Use your store and ad reporting to see which ideas deserve more content or a paid test.

Platform stories

See what teams have built.

All customer stories
Hard Jewelry

$3.55CPM

153 creators, 5,920 videos

Read the story
PopSocket x Target

#1in category

At Target, from dead last

Read the story
Picsart

185Mviews

$2.16 CPM over six months

Read the story
In their words
“The applicants have been super high quality! Unlike any platform I've used in the past.”
Luis OcampoFounding Team, Partiful

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

FAQs

Common questions about fashion UGC and creator marketing for clothing brands on SideShift.

Compare plans

Your next campaign

Find the people who will wear your next collection.

Start with a few pieces and a clear styling brief. Build the next drop around what you learn.