CPG UGC Creator Platform

Scale Your CPG Brand With Authentic Creator Content

Recruit UGC creators, manage campaigns, track results, and pay them automatically — from one operating system.

Trusted By Top Brands Worldwide:

The Numbers That Power SideShift

700,000+ Creators

Already onboarded

1,000+ Brands

Actively hiring

5B+ Views

Delivered last 90 days

$100M+ Paid Out

To creators seamlessly

One Platform for All Your UGC Campaigns

Source Creators.

Reach thousands of creators instantly.

Track Performance.

See content, views, engagement, and conversions in real time.

Automate Payments.

Handle payouts and invoices without manual work.

Manage Creators.

Organize your roster and run campaigns seamlessly.

How SideShift Works for Brands

CPG Creator Content

Authentic UGC from creators driving growth in CPG

CPG

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CPG

Why CPG UGC?

Consumer packaged goods marketing has changed.

Shoppers trust real people over brand advertising. Authentic creator content showing genuine everyday product use drives purchase decisions far more effectively than polished TV spots or static banner ads.

The winning CPG brands are flooding every channel with high-volume UGC — product unboxings, honest reviews, and real-life usage moments that meet consumers where they are and convert at every stage of the funnel.

Product Unboxings & Reviews

Creators showcase the real out-of-box experience and deliver honest, relatable reviews that build consumer trust and drive purchase intent at the point of discovery.

High Volume Content

Scale to hundreds of pieces of content per month across every major platform. More content means more tests, faster learnings, and a constant stream of fresh creative for organic and paid.

Authentic Everyday Use Content

Real consumers using your products in their daily routines outperform polished ads. Native-feeling UGC integrates seamlessly into feeds and drives higher engagement and conversion rates.

Brands Love SideShift.

See why 1,000+ brands trust SideShift for creator-powered growth.

“The applicants have been super high quality! Unlike any platform I've used in the past.”

Luis Ocampo

Founding Team, Partiful

“SideShift was a huge help for us in the gen z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”

Edward Tian

Founder, GPTZero

“We had no luck with traditional platforms to find high quality creator talent until we turned to SideShift. We filled all our hiring needs through the platform. SideShift is a cemented go-to for us whenever we need creators.”

Evan Dray

Co-Founder, Astra

“SideShift is geared toward Gen Z and cuts through fluff on sites like LinkedIn and Handshake. I've seen better response rates, and with strong filtering, SideShift delivers the best candidates of any job board I've used. Recommend to any consumer startup focused on growth.”

Jeremy Gross

Head of US Growth, Amo

“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”

Horacio Lopez

Revenue Operations @ Replit

“SideShift has shown us how much of a multiplier authentic, organic short-form content can be. Their creator network helped unlock a new layer of growth that traditional paid channels never could. It's a playbook every high-growth company should have in their arsenal.”

Henrique Dubugras

Founding CEO @ Brex

The new standard for creator marketing

See why SideShift is the smarter choice for high-performing videos.

SideShiftDoing it yourselfHiring an agency

700K+ vetted creators apply to you

Cold DMs, 80% ghosting

Small roster, limited options

Briefs, chat, scheduling — one place

iMessage + Slack + IG DMs

Weeks of back-and-forth

Real-time performance dashboard

Spreadsheets

Monthly PDF (maybe)

One-click payouts, automated bonuses

Manual Venmo / bank transfers

Baked into the 5-figure retainer

Creators post from their accounts

You coordinate individually

Interview automation + notifications

Calendly + email + follow-ups

Agency handles it ($$$)

700K+ vetted creators apply to you

Briefs, chat, scheduling — one place

Real-time performance dashboard

One-click payouts, automated bonuses

Creators post from their accounts

Interview automation + notifications

SideShift

Doing it yourself

Cold DMs, 80% ghosting

iMessage + Slack + IG DMs

Spreadsheets

Manual Venmo / bank transfers

You coordinate individually

Calendly + email + follow-ups

Hiring an agency

Small roster, limited options

Weeks of back-and-forth

Monthly PDF (maybe)

Baked into the 5-figure retainer

Agency handles it ($$$)

CPG UGC pricing that scales with your content

Choose a plan that fits your CPG creator needs.

Starter

$199/mo

Hire up to 5 Creators

Typical output: 250+ videos/mo

1 Job Listing · 30 Invites

Growth

$299/mo

Hire up to 15 Creators

Typical output: 500+ videos/mo

2 Job Listings · 100 Invites

1 Job Boost

Scale

$999/mo

Hire Unlimited Creators

Typical output: 1000+ videos/mo

3 Job Listings · Unlimited Invites

3 Job Boosts

See full pricing →

CPG UGC vs Traditional CPG Marketing

CPG UGC in 2026

High-volume UGC outperforms traditional CPG marketing on cost, speed, authenticity, and content rights — giving brands full control at scale across every channel.

Content Ownership

UGCFull usage rights

TraditionalOften restricted

Cost

UGCScalable, output-based pricing

TraditionalHigh per-post fees

Authenticity

UGCNative, organic style

TraditionalOverly polished, sponsored feel

Volume

UGC250+ videos/month possible

Traditional1-2 posts per influencer

Performance

UGCReal-time analytics

TraditionalLimited

Rights Usage

UGCUse across organic and paid advertising campaigns

TraditionalCostly usage rights for paid advertising

High Volume CPG UGC

Traditional CPG Marketing

Content Ownership

Full usage rights

Often restricted

Cost

Scalable, output-based pricing

High per-post fees

Authenticity

Native, organic style

Overly polished, sponsored feel

Volume

250+ videos/month possible

1-2 posts per influencer

Performance

Real-time analytics

Limited

Rights Usage

Use across organic and paid advertising campaigns

Costly usage rights for paid advertising

FAQs

Common questions about CPG influencer marketing and UGC on SideShift.

What is CPG UGC?

CPG UGC (user-generated content) is authentic content created by real consumers and creators showcasing consumer packaged goods in their everyday lives. It includes product unboxings, honest reviews, tutorials, and lifestyle content that builds trust and drives purchase intent far more effectively than traditional brand advertising. Learn more in our complete CPG UGC strategy guide.