Spend less time chasing updates. Keep briefs, messages, content reviews and contracts together so your team knows what is ready, what needs feedback and what comes next.
1Review the draft2Resolve feedback3Approve the work
What needs to happen before this goes live?
Trusted by 3,000+ brands
Campaign operations
Keep the campaign moving from brief to payout.
Keep the work connected from the first brief through the final review.
01 / 03
Set expectations before production starts.
Put the audience, deliverables, dates and product guidance in the brief. Give creators a clear standard to work toward and your team a shared reference for review.
1Define the audience2Choose the angle3Set the deliverables
A campaign brief gives production a shared starting point.
02 / 03
Know what needs your attention.
Review submissions and track creator deliverables in the campaign. Keep feedback and approvals close to the work so your team can see the next action.
Review creator submissions
Follow delivery and approval status
Content reviewCampaign content
Draft
Brief ready
Review notes
Keep the product moment clear.
On brief
Feedback resolved
ApprovedReady to publish
1Review the draft2Resolve feedback3Approve the work
Bring the daily campaign work into one workspace.
03 / 03
Connect completed work with payment.
Review creator activity against the agreed terms before managing payouts. Keep the campaign and payment records connected as you plan the next round of work.
Review activity and agreed payment terms
Keep payout history with the program
Example creator payoutsYou approve the payout.
Maya C.$182.49
Paid
Robert V.$2,981.18
Paid
Sarah L.$182.49
Paid
Payment recordedReady for your records
1Review the work2Approve the payout3Keep the record
Payout operations continue the campaign workflow.
Across the SideShift platform
Keep every creator post in view.
Bring published content and campaign activity together. See what went live and keep your next round of creator work moving.
Platform-wide totals across brands and creators.
2.7M
Creator posts published in the last 90 days
TikTok videoTracked
Instagram ReelTracked
YouTube ShortTracked
Why high-volume UGC
More content should not mean more loose ends.
A creator program can outgrow a spreadsheet before it outgrows its budget. Keep the work moving with a clear brief, review process and next step for every creator.
Set expectations once
Put deliverables, dates and product guidance in the brief. Creators can work independently when they know what good work looks like.
Keep approvals moving
Review submissions and give clear feedback in one place. A larger roster needs a repeatable quality check, not a longer chain of messages.
Carry learning forward
Review which creators and formats performed before the next campaign. Update the brief so a higher volume of content leads to better decisions.
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit
Results from individual SideShift campaigns. Scope and outcomes vary.
Keep creator briefs, messages, submissions, feedback and contracts together. Follow the work through content review, performance tracking and payouts.
Yes. Your team sets the brief, reviews submissions and gives feedback. Keeping the work in SideShift helps you see what needs attention; it does not replace your creative decisions.
Yes. Your agency pays one platform fee, and each client gets its own plan and wallet. You manage every client from one agency dashboard.
Agree on deliverables, usage terms and payment with each creator before production. Keep those terms with the campaign so your team can refer to them during review and when planning ad use.