Creator campaign management

Manage every creator campaign in one place.

Spend less time chasing updates. Keep briefs, messages, content reviews and contracts together so your team knows what is ready, what needs feedback and what comes next.

  • Clear creator briefs
  • Content review and approvals
  • Connected payouts
How it works · Example workflow
What needs to happen before this goes live?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

Campaign operations

Keep the campaign moving from brief to payout.

Keep the work connected from the first brief through the final review.

01 / 03

Set expectations before production starts.

Put the audience, deliverables, dates and product guidance in the brief. Give creators a clear standard to work toward and your team a shared reference for review.

  • Define the content and deadlines
  • Share product facts and brand guidance
Campaign briefCampaign content
Audience
People who use your product
Creative angle
Brief ready
Deliverable
A clear product story
Ready to create
Share with your creators
A campaign brief gives production a shared starting point.

Across the SideShift platform

Keep every creator post in view.

Bring published content and campaign activity together. See what went live and keep your next round of creator work moving.

Platform-wide totals across brands and creators.

2.7M

Creator posts published in the last 90 days

September 2026 snapshot

Across the SideShift platform

These totals cover brands and creators across SideShift. They are not results for one brand or a promise of what your campaign will earn. Each number uses the time period below.

Creator post views

71,472,850,048 total views on live posts created in the 90 days before September 8. This counts all views on those posts, including views earned outside that period.

The chart compares weekly snapshots of rolling 90-day post groups from April 27 to September 7.

Paid to creators

$10 million+ paid to creators over the past 30 days, reported September 26, 2026. The payment examples are anonymized records captured on .

Creator posts published

2,692,829 posts created in the 90 days ending September 7, excluding deleted posts. The tracking animation shows how the interface works.

Why high-volume UGC

More content should not mean more loose ends.

A creator program can outgrow a spreadsheet before it outgrows its budget. Keep the work moving with a clear brief, review process and next step for every creator.

Set expectations once

Put deliverables, dates and product guidance in the brief. Creators can work independently when they know what good work looks like.

Keep approvals moving

Review submissions and give clear feedback in one place. A larger roster needs a repeatable quality check, not a longer chain of messages.

Carry learning forward

Review which creators and formats performed before the next campaign. Update the brief so a higher volume of content leads to better decisions.

Platform stories

See what teams have built.

All customer stories
Koupon

$2.60CPM

10,692 videos in five months

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
In their words
“Replit moves fast, and we needed a way to get in front of developers at scale without relying solely on ads. SideShift made that possible. The sheer volume of organic content we were able to push out through their creators turned into real distribution and traction for us.”
Horacio LopezRevenue Operations, Replit

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

Questions about managing creator campaigns

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Your next campaign

Give your next campaign a shared workspace.

Bring the brief, creator team and review process together before the work begins.