01 / 03Give the campaign a clear owner and goal.
Choose the product, audience and creative question. Define deliverables, usage expectations and review responsibilities so everyone knows what a useful submission looks like.
- A product and campaign goal
- Clear deliverables and usage terms
- An owner for content review
02 / 03Choose creators your team can learn with.
Review creators for product fit and agree on the work before filming. Keep communication, submissions and feedback together as the relationship develops.
- Creators suited to the product
- Agreed work before production
- Feedback kept with submissions
03 / 03Turn each campaign into a better next brief.
Compare creators and formats against the goal you set. Invite strong collaborators back, refine the creative and test promising content as ads when the usage terms allow.
- Compare against your campaign goal
- Retain useful creator relationships
- Choose another brief or paid test