UGC Platform for Brands

Run your creator program in-house.

Build your creator roster and keep briefs, content reviews, contracts and payouts in one workflow. Use what each campaign teaches you to plan the next one.

  • Your brief and review standards
  • Creator relationships your team manages
  • Campaign learning you can use again
How it works · Example workflow
What needs our attention today?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From first brief to an in-house program

Own the work and what you learn from it.

Start with a focused campaign, then build the roster and process around the needs of your brand.

01 / 03

Give the campaign a clear owner and goal.

Choose the product, audience and creative question. Define deliverables, usage expectations and review responsibilities so everyone knows what a useful submission looks like.

  • A product and campaign goal
  • Clear deliverables and usage terms
  • An owner for content review
Campaign briefYour creator program
Audience
People who use your product
Creative angle
Brief
Deliverable
A clear product story
Ready to create
Share with your creators
Set your standard

Why high-volume UGC

Build a creator program that improves with every campaign.

Running UGC in-house means owning the learning as well as the content. Start with a focused brief, then grow the creator roster around what works for your brand.

Build your creator roster

You do not need a huge team on day one. Choose creators for product fit, review their work and bring strong performers into the next campaign.

Keep the work organized

More content creates more approvals and payments. Manage the brief, submissions and payouts in one place so your team can keep up.

Learn before spending more

Compare creators and formats against the goal you set. Use those results to decide which ideas deserve another brief or a paid test.

Platform stories

See what teams have built.

All customer stories
PopSocket x Target

#1in category

At Target, from dead last

Read the story
GPTZero

$0.13CPM

421M views, 1M+ new users

Read the story
Astra

25K+downloads

From one video, 5M+ views

Read the story
In their words
“SideShift was a huge help for us in the Gen Z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward TianFounder, GPTZero

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

Frequently Asked Questions

Everything brands need to know about running UGC in-house with SideShift.

Compare plans

Your next campaign

Build a creator program your team can keep improving.

Start with one product, one focused brief and a roster that can grow with what you learn.