01 / 03Give every account a clear creative direction.
Turn the client goal into product context, creative angles and agreed deliverables. Set usage expectations and review responsibilities before the creator work starts.
- Client-specific goals and brand voice
- Deliverables and usage expectations
- Clear review responsibilities
02 / 03Match creators to the account, not just the opening.
Review creators for each client’s audience and product. Keep submissions, revisions and communication together so repeat work can build on the previous campaign.
- Creator fit for each client
- A consistent submission process
- Feedback that carries into repeat work
03 / 03Give the client a reason for the next round.
Review which creators and formats performed against the campaign goal. Explain what the work taught you, then recommend another brief, a returning creator or a paid creative test.
- Report against the client goal
- Explain the creative learning
- Recommend what to test or repeat