UGC creator marketplace

Post a brief. Let UGC creators apply to you.

Tell creators what you need, review their applications and past work, then choose who joins your campaign. Your team stays in control of the brief and budget.

  • Campaign applications
  • Creator profiles and work
  • Your hiring decision
How it works · Example workflow
Why is this creator right for this brief?

Trusted by 3,000+ brands

  • Target
  • PopSockets
  • Replit
  • Cursor
  • Kalshi
  • Grammarly

From brief to creator team

Hire creators in three steps.

Publish your brief, review applications and choose the creators you want to work with.

01 / 03

Tell creators what you need.

Describe the product, audience and content you need. Set deliverables and expectations so creators can decide whether the campaign suits their work.

  • Product and audience context
  • Deliverables and brand guidance
Campaign briefFind your next creator
Audience
People who use your product
Creative angle
Product fit
Deliverable
A clear product story
Ready to create
Share with your creators
Put the campaign requirements in one brief.

Before you launch

Bring the brief, budget and a reviewer.

Whether this is your first campaign or your next one, have these ready before inviting creators.

A clear brief
Describe your product, audience and goal. Include examples, brand guidance and anything creators need to show.
Deliverables and budget
Decide what content you need, where it will be used and how creators will be paid. Agree on those terms before production.
Someone to review the work
Choose who will review applications, answer creator questions and approve submissions. Set deadlines that your team and creators can meet.

Need help planning the campaign? Talk through your setup with our team.

Why high-volume UGC

Build a roster you can keep learning from.

More applicants give you choice. A clear selection process helps you turn that choice into a steady supply of useful content.

Make the brief selective

Spell out the product, audience and deliverables. Give relevant creators enough context to decide whether the campaign fits their work.

Review the work, not just the profile

Look at examples, product fit and communication before choosing your team. A large applicant pool is a starting point, not a quality guarantee.

Rehire with a reason

Use campaign results and delivery experience to choose who gets more work. Your roster improves as you learn which creators suit each brief.

Platform stories

See what teams have built.

All customer stories
Astra

25K+downloads

From one video, 5M+ views

Read the story
GPTZero

$0.13CPM

421M views, 1M+ new users

Read the story
In their words
“SideShift was a huge help for us in the Gen Z hiring process. We were able to fill 100% of our creator hiring needs in just a few weeks through the platform. SideShift is a cemented go-to for us whenever we are in need of creators.”
Edward TianFounder, GPTZero

Results from individual SideShift campaigns. Scope and outcomes vary.

A few more details

Questions about hiring UGC creators

Compare plans

Your next campaign

Start with the brief. Build the right team.

Give creators the context they need and choose who to bring into your next campaign.