01 / 03Give each video a question to test.
Set the product goal, then brief distinct hooks, demonstrations or formats. Agree on deliverables and review criteria so the batch is useful to compare.
- A shared product goal
- Distinct creative angles
- Consistent review criteria
02 / 03Match different creators to different ideas.
Choose creators who can bring the brief to life in their own way. Keep submissions, feedback and posting expectations organized as the batch grows.
- Creators suited to each angle
- Clear delivery expectations
- Feedback tied to each submission
03 / 03Back a useful idea with another variation.
Compare the posts, rebrief promising concepts and give strong creators more work. Agree on usage rights before taking a candidate into paid ads, then judge the paid test separately.
- Compare hooks and formats
- Commission the next variation
- Evaluate paid tests on paid results