Photo & Video Editing App – 8.5M view in 60 days

Creative That Converts Picsart is a photo and video editing app with a massive global user base. SideShift helped unlock a creator-led strategy that turned editing features into entertainment—driving installs beyond paid ads.

Barriers

• Flat paid performance: Traditional ads weren’t driving meaningful installs.
• Limited visibility: Needed access to creators and systems for high-volume content.
• No content engine: Early content didn’t resonate—required testing to find what converted.

Approach

• Feature-led content: Focused on editing tools that felt fun and shareable.
• Creator momentum: Sourced creators who could turn features into trends.
• Scroll-first strategy: Hook-driven formats optimized for TikTok and IG.

Results

• 185m views
• 13.5k total posts
• $400k in total spend // $2.16 CPM
• 6 month campaign (still active)
• Top 10-25 app on the appstore for the past 5 months

Conclusion Picsart broke through by making editing feel native to the feed. SideShift helped turn product features into scrollable formats that actually converted—unlocking a repeatable engine for creator-led growth.